Get the website direction right first, then move quickly toward launch.
Ell Vii's Automations starts with a complimentary prototype so the longest collaborative phase can happen before the paid production year begins. When you approve the prototype direction and production scope, 50% starts the build and starts your 12-month Year 1 website-service term. The remaining 50% is due when the finished website launches on your domain.
Pricing workflow updated August 22, 2026
Compare Website Packages Post-Launch Maintenance
The prototype should carry most of the decision-making
The free prototype is where we work through the visual direction, customer path, site map, separate pages, navigation links, useful anchors, early wording, and representative imagery. Generic or placeholder pictures can be used while the structure is being approved. That keeps the paid production phase focused on refinement instead of restarting the design conversation.
1. Complimentary prototype
No website-project payment is due during the standard pre-sale prototype phase. The goal is to reach the point where the client can say, “Yes, this is the website direction I want.”
2. Approve + pay first 50%
The first 50% payment starts production and starts Day 1 of the 12-month Year 1 website-service term. That anniversary is measured from the first payment date, not from launch.
3. Refine + launch
Production replaces placeholders with approved final images, removes unwanted imagery, finalizes pages/content/functions, completes QA, and launches the site. The final 50% is due at launch.
Why the Year 1 clock starts with the first payment
Once the prototype is approved, the website should be moving toward completion rather than sitting in an open-ended design phase. The first-year term runs for 12 consecutive months from the date Ell Vii's Automations receives the first 50% payment. Launch does not reset that anniversary. Faster client approvals and content decisions mean more of the first year is spent with the completed website already live.
What a small business website should include
- Clear headline that says what you do and where you serve customers.
- Separate linked pages when services, locations, audiences, search intent, or customer tasks deserve their own destinations.
- Useful anchors inside longer pages when they improve navigation.
- Mobile-friendly layout with readable text and optimized images.
- Calls-to-action for phone, forms, quotes, bookings, or purchases as applicable.
- Trust sections such as reviews, credentials, examples, process, or customer expectations.
- SEO title, meta description, headings, canonical URL, structured data, and useful service/location language.
- A clear handoff into CRM or other follow-up when those systems are included.
Current Year 1 website totals
Stay Live: $1,970 total — $985 to start, $985 at launch.
Growth Partner: $3,970 total — $1,985 to start, $1,985 at launch.
Hybrid Scale: $6,970 total — $3,485 to start, $3,485 at launch.
Market Dominator: $12,000+ total — 50% to start, 50% at launch.
The first payment date starts the 12-month Year 1 website-service term for the selected package.
Production refinement after prototype approval
Once the concept is approved, production can focus on replacing generic/placeholder images, removing rejected images, finalizing the approved page structure, tightening wording, completing forms and integrations within scope, mobile testing, SEO checks, and domain launch.
A material change in direction or new feature outside the approved scope can require a separate quote before that extra work begins.
Launch is the maintenance boundary
The original website build is complete when the approved production website is launched or connected to the client's domain. The final 50% is due at that point. Requested changes after launch, including text edits, image swaps, pricing changes, new sections, new pages, or feature changes, are maintenance or separately scoped post-launch work.
Current Platform Maintenance is $397/month or $3,970/year prepaid. A no-maintenance path is also available, with on-call and critical-restoration pricing shown publicly.
Compare Maintenance OptionsBest fit industries
Contractors, beauty professionals, catering businesses, churches, home services, consultants, photographers, restaurants, local service providers, and new entrepreneurs across Phoenix, Glendale, Peoria, Surprise, Scottsdale, Tempe, Mesa, and Chandler.
Smart upgrade path
Start with the website. Add CRM when leads need tracking, Website Assistant when visitors need guided answers or intake, and local SEO when the business needs stronger search visibility.
Video guide: how a website, CRM, Website Assistant, local SEO, and follow-up system can work together.
Website pricing questions
Is the prototype free? Yes. The standard website prototype is complimentary and happens before the paid production term begins.
When does Year 1 begin? The date the first 50% payment is received after prototype/scope approval is Day 1 of the 12-month Year 1 website-service term.
Does Year 1 restart when the site launches? No. Launch does not reset the anniversary date.
When is the second half due? The remaining 50% is due when the approved finished website is launched or connected to the client's domain.
What counts as maintenance? Requested changes after launch are maintenance or separately scoped post-launch work.
What if I request something outside the approved build before launch? The additional rate or quote is shown before material extra work begins.
Want to see the direction before you commit to production?
Start with the complimentary prototype, then move into the 50/50 production schedule once the direction is approved.
View Website Pricing