Website terms in plain English.
You should not need a tech dictionary to understand what your business website needs.
Website
Your business’s online home. It explains who you help, what you offer, why people should trust you, and how they contact you.
Hosting
The service that keeps your website online so people can visit it.
SEO
Search Engine Optimization. It helps Google understand what you do, where you serve, and what searches fit your business.
CRM
A simple place to organize prospects, notes, status, follow-up dates, and next steps.
Lead capture
Collecting enough information to follow up with a potential customer after they call, chat, or submit a form.
Automation
Using a system to handle repeat steps, like saving leads, sending reminders, or organizing follow-ups.
Simple rule.
The tool matters only if it solves the business problem. We start with the problem first, then choose the right website, hosting, SEO, CRM, chatbot, or follow-up tool.